Effective advertising With Killarney Printing

Five basic requirements for effective advertising:

  1. Reach
  2. Frequency
  3. Economy
  4. Proven Usage
  5. Customer Follow Up

Business will lose customers for a variety of reasons. Replace those customers with:

  1. Buyers who are looking for you because:
    • Recommendations
    • Advertising attracted them
    • Passing by and seeing your business
  2. Buyers who are looking for any business:
    • Comparison shoppers
    • Infrequent buyers
    • Newcomers
    • Dissatisfied with a competitor
    • Emergency buyers
    • Tourism or business travellers

Why Advertise:

  1. Increased exposure for your company
  2. Enhanced visibility of your company
  3. Communicate change within your company
  4. Promote new products or product lines